What is your brand visually?

     I don't need to tell you what brand this is, you already know just by looking at it. If you notice, this is a very simple design they chose for their logo. The simpler the logo, the easier it is to remember. But even as simple as the logo is, they still find a way to depict them in an interesting and visually pleasing way. Apple's logo is the outline of a very unrealistic apple. They have taken the outline, added a light blue hue fading from dark at the top to light at the bottom, then added a shine towards the top that gives is a smooth, glossy look. So, they transformed a simple unrealistic apple outline and made it look technological and overall visually captivating. This is innovation at its finest and we haven't even looked at anything but the logo. It gives the consumer a sense of what the company is all about without even saying a word.
     My point is this: as a company, you really need to put a lot of thought into your logo design. Even as simple as some appear, in most cases they have a lot of thought about the design behind them. A logo is not just a picture you choose for your company, it is a picture that tells a story about your company.